Located in the heart of Los Angeles, La Brea is a well-designed design district, home to streetwear, home design and retail trendsetters in men’s and women’s fashion. From Pink’s Hot Dogs to the Hollywood Walk of Fame, from La Brea Bakery popovers to the hottest pop-up shops, iconic and innovative discoveries await you on La Brea Boulevard.
Spanish for “tar” and famous for its fossil-filled tar pits, La Brea is also full of flagship and one-of-a-kind shops, especially between Melrose and Wilshire avenues. One could easily spend a day exploring the impressive offerings on La Brea Avenue. Here’s our guide to unique shopping experiences you won’t want to miss.
This urban athleisure mecca for weekend warriors, pronounced “ether,” meaning “upper air,” specializes in men’s and women’s fashion.The 4,000-square-foot store features a walk-in freezer chilled to 9 degrees in the middle of the store. Where else can shoppers test out cold-weather-appropriate jackets in Southern California?Forty-five modular wooden crates were used to rearrange the display, allowing this industrial space to morph and provide a fresh shopping experience for fans of this modern collection.
161 S. La Brea Ave.
Super Street Store
“High-low” is founder Lucy Akin’s description of the Shop Super Street aesthetic. Not only is it a great way to describe the eclectic categorization of the brand, but it also speaks to the store’s cultural and casual vibe and attitude. With few female-biased streetwear and skateboard options, Shop Super Street stepped up to the plate to fill the void. Palace skateboards are displayed on the walls and streetwear designers (like Huf) hang alongside luxury brands (like Moschino) and up-and-coming L.A. designers (like the socially conscious Bliss and Mischief). Fashionistas have made Shop Super Street their go-to designer destination, where they can shop in person or take advantage of their convenient same-day delivery service.
458 S. La Brea Ave.
American Rags, Inc.
American Rag Cie is the master of reinvention, and has been at the forefront of fashion and pop culture since it first landed at La Brea in the mid-1980s. Of American Rag’s 12,000 square feet, almost half of it is dedicated to denim. Customers can find an exhaustive selection of denim brands, including RRL, Baldwin, Unbranded and countless others. The store also carries a variety of funky designer clothing, shoes and accessories, as well as an eclectic selection of DVDs and gifts. Their fantastic line of vintage clothing is one of the best in Los Angeles. After hours of immersing themselves in an unparalleled international fashion experience, shoppers can stroll over to the adjacent Maison et Café, American Rag’s French housewares department.Café Midi is their mini-café with sidewalk seating and is a great place for lunch and people watching.
150 S. La Brea Ave.
More than just a store, Sake is an inspired, streetwear line that celebrates the visionary design work of Jack Phoenix (aka SAKE). A victim of a hit-and-run, SAKE’s life was taken from him at the age of 15. Yet his work is so prolific that it has already captured the imagination of young skateboarders and urban influencers alike. The work of local artists and designer friends is also on display on hats, t-shirts, sneakers and other merchandise. This particular space includes an intimate live performance area that has recently featured several budding hip-hop artists.
114 S. La Brea Ave.
Opened in 2001, Undefeated, the pioneering local streetwear brand has gone global, attracting trendy shoppers and influencers from around the world with their LA attitude.Still synonymous with limited-edition and hard-to-find sneakers, Undefeated now occupies a much larger space, right in its original Across the street from La Brea. Clothing and accessories are shared with the new space, along with an extensive selection of men’s, women’s and kids’ footwear. The original La Brea space is often transformed into a pop-up shop with brands like Nike. Don’t be surprised if you see folding chairs outside and “sneakerheads” camping out all night, scrambling to be the first in line for exclusive shoe releases. Above the original store is the Undefeated Billboard Project, which invites selected local artists to display their work on a prominent billboard.
111 S. La Brea Ave.
This vintage wonderland proves the saying that everything old is new again. Since its opening in 1976, Golyester has been the go-to place for studio shoppers who need pre-1970s fashions for projects such as Enchanted (starring Jessica Lange as Joan Crawford and Susan Sarandon as Bette Davis). Browse museum-quality textiles, shoes, jewelry and artifacts to find some must-have pieces for your wardrobe. Prices reflect the outstanding condition of this rare selection of antiques, but sale items abound. The knowledgeable staff is known for their negotiation skills, and they enjoy sharing their passion for the past with customers.
450 S. La Brea Ave.
Gravity X Catalyst
Hidden across the street from Mood Fabric (of Project Runway fame), Gravity & Catalyst combines two hip brands in a minimalist boutique. Along with their own jewelry and apparel, they also bring a carefully selected selection of locally made goods like Flores Lane candles and Ashkahn greeting cards. These rare finds are just the tip of the iceberg here. A deeper look into the shop reveals a secret menu of bike services, custom engagement and wedding rings, and a company with a twist.Catalyst aims to be socially conscious and works with nonprofits, including Justice Speaks, which works to end human trafficking.
620 1/2 S. La Brea Ave.